If you look in your browser’s address bar, you’ll notice we’re “Driftaway.Coffee.” Why do we use a .coffee domain, instead of a .com or other extension? There are a few reasons, but the ultimate one is that Driftaway.Coffee describes what we’re about — coffee.
.Coffee is a GTLD Domain
.Coffee became a gTLD domain, or generic top-level domain, in April 2014. Without getting into the technical details of website domains, this means that .coffee was available for businesses, organizations and people to register sites with, and it’s just as credible as a .com, .net or other TLD extension.
For us, this was an opportunity to get a URL that described what we do and was highly respected. As soon as the extension was available, we secured Driftaway.Coffee.
Driftaway.Coffee was a Savvy Choice
For several reasons, Driftaway.Coffee was a smart choice as far as the internet is concerned. To start with, it was available. It was also short, helped with our URL maps and other technical aspects of running a website.
Driftaway.Coffee Describes Us
Most of all, however, we chose Driftaway.Coffee because it describes us. In today’s digital age, a company’s web address is their business name. Ours is Driftaway.Coffee, or Driftaway Coffee.
We also liked how the domain makes us different, because we are. Many companies have .com and .net extensions, which is fine. We’re not just a commercial business, though. We’re coffee roasters who are passionate about all things coffee. Prior to April 2014, we were at Driftaway.co, which was alright. Driftaway.Coffee, however, really describes what we’re about.
Coffee is the foundation of everything that we do here. It defines our day-to-day activities, roasting, and is the commonality over which all of our suppliers and customers gather. It’s what we love, and that’s why we’re at Driftaway.Coffee.