REDUCING CARBON EMISSIONS
100% of our shipping and operations emissions are offset
WE BELIEVE THAT THE CLIMATE CRISIS IS THE BIGGEST PROBLEM FOR OUR PLANET
At Driftaway Coffee, we do everything we can to reduce our energy consumption. We have built our business with practices and policies to be carbon efficient from the get-go, and we purchase carbon offsets for the rest.
HOW WE KEEP OUR CARBON FOOTPRINT LOW
E-COMMERCE USES 30% LESS ENERGY
According to a study by Carnegie Mellon University, energy is saved from not maintaining retail stores and zero shopper commute.
NO AIR TRAVEL FOR SOURCING
We've made a conscious decision to partner with reputable importers instead of visiting every coffee farm we source from, and maintaining communication online as much as possible.
USE GROUND SHIPPING
For raw materials that we order every month, we plan ahead and use ground shipping over air shipping, which has the highest carbon footprint.
DIRECT FROM ROASTER
Being a Direct-to-Consumer company that roasts coffee ourselves cuts down on waste and distribution emissions.
ENERGY EFFICIENT ROASTER
We roast 75% of our coffee on an incredibly energy efficient Loring Kestrel S35 roaster. This keeps our Scope 1 emissions from roasting to an absolute minimum.
MINIMIZE FREIGHT SHIPPING
Over 50% of our coffees are stored at a warehouse in New Jersey, thereby minimizing freight transport to only a handful of miles to our roastery in Brooklyn.
MEASURING OUR CARBON FOOTPRINT
In order to further reduce our carbon footprint, we needed to first measure and analyze our existing carbon footprint, so we could identify areas for reduction.
In 2019, we calculated the carbon footprint of our operations - this includes all greenhouse emissions right from the transportation of raw materials to our warehouse in Brooklyn, the electricity for running our production space to shipping each package to you.
REDUCING OUR CARBON FOOTPRINT
OFFSETTING OUR CARBON FOOTPRINT
We've chosen to offset our carbon footprint by collaborating with Cool Effect, an organization with over 20 years of operating history and one in which over 90% of the funds go directly to the project funded. The project that we chose for our offsets is one that will help with carbon absorption and releasing oxygen, but it is close to our (coffee) heart since it trains over 600 families to improve coffee yields!
FROM COOL EFFECT
"This project protects nearly 450,000 acres from deforestation. Since trees sequester carbon pollution, more trees = less CO₂. The Alto Mayo forest is twice the size of New York City but it’s under threat from deforestation despite its protected status. This project provides technical assistance and advice on the ground to transform illegal loggers into organic coffee farmers and eco-entrepreneurs."