We started this company out of an urge to create. Create something we were passionate about. Something we could be proud of. There is no satisfaction in making sub par products just to make money. And being average is not in our vocabulary. After all, our creation is a reflection of us.
To that effect, when we created Driftaway, we obsessed over each and every detail – from designing and building the website to designing the coffee packaging and choosing to roast ourselves.
DESIGNING THE PACKAGING
The two of us designed the coffee packaging, inspired by vintage baggage tags to recognize the long journey coffee takes from seed to cup. Read about the process.
CHOOSING TO ROAST
To be truly proud of our company, we needed to be involved in the creation, so the decision to roast coffee ourselves was a no-brainer.
THE STORY BEHIND THE NAME
Coming up with a name for your passion project is hard. Read about how we landed on Driftaway, and why!