Women grow great coffee, but are often overlooked. They make up 70% of the workforce in coffee growing and processing, but make 40% less revenue. They have systemically lower access to resources like land, credit and information.
THIS HAS TO CHANGE.
The She Roars collection celebrates the women who make up the backbone of the specialty coffee industry. Starting this year, as we search the world for delicious coffees, we’ve prioritized buying 50% of our coffees from women farmers. Every coffee in the She Roars collection means that the coffee payment went to the women who did the work. Lets fight the gender gap together!
Pictured above, top row, L-R: Farmers from ANEI Cooperative, Doña Rosa Aura from Finca Amalieth
Pictured above, bottom row, L-R: Linda Mugaruka with farmers from the Muungano cooperative, Daphrose Uwimana from the Vunga Cooperative, Ana Mustafá from Mustafa Estate
All five of the coffees we are roasting in March 2024 belong in this collection.
But we know one month isn't enough.
Starting this year, as we search the world for delicious coffees, we've prioritized buying 50% of the coffees we roast from women farmers. Every coffee you see with the She Roars icon means that the coffee payment went to the women who did the work, like Delphrose Uwimana, Marisela Sánchez, Luz Gladis Martinez, and Yuki Minami.