This Plumeria lot was grown by all women farmer-members of the Cooxupé cooperative in the south of Minas Gerais, or Sul de Minas, in southern Brazil. One of the main coffee cooperatives in the world, Cooxupé was created in 1932 as an agricultural credit cooperative, and added coffee less than 20 years later. They now collect coffee from 13,000 farmers, 83% of whom are smallholders who make their living from family farming.

Cooxupé offers to its more than 13 thousand cooperative members a series of free guidance and assistance services for farming. The technical department has more than 200 employees, and most of them work directly in the field. They are agronomists, agricultural technicians and veterinarians who visit the properties and assist the farmers with the use of inputs, the preparation of the land, and follow the whole process of coffee production, from planting to harvesting and post harvesting.