ESE | El Salvador La Esperanza
Bold Profile | Medium-dark roast
Tasting Notes: Brown Sugar, Vanilla, Toast
IT ALL STARTS AT THE COFFEE FARM
The Magaña-Menendez family has been farming coffee for over 100 years, and are not only extremely quality focused, but also are involved with environmental and social sustainability programs, both on their farm and in their community.
The Magaña-Menendez family
1372 - 1500 meters
DID YOU KNOW
El Salvador is a thin and long country on the west coast of Central America with half of its western border on the Pacific Ocean. Finca La Esperanza is located in the middle of the country but is still only 30 miles from the coast.
Price paid by Driftaway
Fair Trade price per pound
Coffee C-Market price per pound
Driftaway's World Coffee Research contribution per pound
This coffee travelled 2,004 miles to the Driftaway Coffee roastery in Queens.
Love the coffee? You can share your compliments & tasting observations with the farmers.
WHY DID WE SELECT THIS COFFEE?
We met one of the owners of La Esperanza back in 2019, when he visited Boston for the Specialty Coffee conference. The family produces exceptional coffees with a traditional flavor that work perfectly for the Classic profile.
AVERAGE CUPPING SCORE
SCAA Cupping Score
15 x 70k
Length of producer relationship
100% (in 2022)
Transparent coffees purchased
HOW DID WE ROAST THIS COFFEE?
This coffee is being roasted by Ian T. from 19th June to 13th July in Brooklyn. We use the Loring Kestrel roaster for this profile. We have strict guidelines for each of the coffee profiles, and this roast has to pass the development time ratio test as measured in real-time by the roasting software, Cropster. Once it does, it is approved for production.
We perform Quality Control via a process of coffee tasting called cupping on all of our production roasts once a week from home as per our Covid-19 shelter in place guidelines. Each cupping is conducted by our roasting staff Kieran D. and Ian T. using standard equipment, and is logged by our Q-certified cupper Ian T. All coffees are evaluated on a scoring scale of 0 to 3.
- 3.0 = exceptional roast - exceeds expectations
- 2.5 = on par with profile - matches expectations
- 2.0 = good roast, but 1 or 2 elements could be improved - needs improvement
- 1.5 or lower = failed - do not ship
AT YOUR HOME
Brew this coffee with your favorite home brewer and enjoy the taste of incredible coffee! Here are a few tips on how to make the best coffee on each brewer.