EMM | Ecuador Mitad del Mundo
Bold Profile | Medium-dark roast
Tasting Notes: Toast, Almond, Dark Chocolate
IT ALL STARTS AT THE COFFEE FARM
Mitad del Mundo is a large lot of coffees blended from the Loja and Pichincha regions of Ecuador. Loja is in southern Ecuador, closer to the border of Peru, and Pichincha is up north, closer to the border of Colombia. There were 44 different small-scale farmers contributing to the coffee from Loja, and 10 different farmers contributing from Pichincha. We sourced this coffee through our importer partner, Caravela.
Harvest time came early in 2021 for Loja, which led to a good flowering stage due to consistent rainfall and humidity. Because of this early start, harvesting was able to start in June. Yield was a bit lighter for farmers this season, partly from having to cut down on costs by fertilizing less.
Both the farmers from Loja and Pichincha benefitted from Caravela's coffee farmer education program PECA. Its main role is to educate producers and their families season after season on best practices to increase productivity and improve quality, with the end goad of becoming more profitable. Every year, Carvela trains more than 2,000 coffee producers, with their team traveling almost 300,000 km doing more than 5,700 farm visits to educate quality-minded coffee growers and their families.
These traveling educators not only help farmers monitor each each stage of growing and harvest, but also concentrate on post-harvest education like fertilization and pruning.
TRACEABILITY
COUNTRY
Ecuador
PRODUCERS
44 small-scale producers from Loja & 10 small-scale producers from Pichincha
REGION
Loja & Pichincha
VARIETAL
Typica, Caturra, Bourbon from Loja & Bourbon, Typica, Sidra for Pinchincha
PROCESSING
Washed
ALTITUDE
1300 - 1900 meters
IMPORTER
Caravela
DID YOU KNOW
Most Ecuadorian coffee is grown on small farms, from 1 to 10 hectares (2.5 to 25 acres).
PRICE TRANSPARENCY
$3.78
Price paid by Driftaway
$1.40
Fair Trade price per pound
$2.11
Coffee C-Market price per pound
$0.05
Driftaway's World Coffee Research contribution per pound
This coffee travelled 3,000 miles to the Driftaway Coffee roastery in Queens.
Love the coffee? You can share your compliments & tasting observations with the farmers.
WHY DID WE SELECT THIS COFFEE?
These two selections from opposite ends of Ecuador compliment each other perfectly: the coffee from Pichincha giving it a dense, heavy body, and the southern Loja coffee contributing complex aromas.
AVERAGE CUPPING SCORE
86
/100
86
SCAA Cupping Score
11 x 70k
Bags purchased
2 years
Length of producer relationship
100% (in 2022)
Transparent coffees purchased
HOW DID WE ROAST THIS COFFEE?
This coffee is being roasted by Ian T. from 27th February to 23rd March in Brooklyn. We use the Loring Kestrel roaster for this profile. We have strict guidelines for each of the coffee profiles, and this roast has to pass the development time ratio test as measured in real-time by the roasting software, Cropster. Once it does, it is approved for production.
QUALITY CONTROL
We perform Quality Control via a process of coffee tasting called cupping on all of our production roasts once a week from home as per our Covid-19 shelter in place guidelines. Each cupping is conducted by our roasting staff Kieran D. and Ian T. using standard equipment, and is logged by our Q-certified cupper Ian T. All coffees are evaluated on a scoring scale of 0 to 3.
- 3.0 = exceptional roast - exceeds expectations
- 2.5 = on par with profile - matches expectations
- 2.0 = good roast, but 1 or 2 elements could be improved - needs improvement
- 1.5 or lower = failed - do not ship
AT YOUR HOME
Brew this coffee with your favorite home brewer and enjoy the taste of incredible coffee! Here are a few tips on how to make the best coffee on each brewer.
View other posts about how to make better coffee at home on our blog Coffeecademy.
