We at Driftaway are excited to share our fresh and new packaging that will be rolling out in April 2016. We’ve been meaning to do this for a few months and are really really happy with how it turned out. Packaging is the first thing that everyone will see, touch and feel, and we know A LOT of people love the hang tags – we felt the pressure from the get-go on this project to produce something we would be proud to create, proud to share and put in front of you.
THE STORY BEHIND THE TAGS
When we first started working on Driftaway, we began with a test. We wanted to build the simplest form of Driftaway quickly, so we could get it in front of people ASAP, and then learn from feedback & iterate quickly.
We had already done one preliminary test with friends, and realized that, even for a test, packaging design & branding was critical. So I started working on packaging design. We weren’t necessarily looking for things that scaled. And since I didn’t have a design background (other than working along side some amazing designers at SapientNitro), my aim was to put together a basic well-designed package that we could print at home.
I started scouring the internet for inspiration. I came across vintage baggage tags, and was struck with an idea: what about vintage baggage tag-inspired coffee labels? After all, though we may not think about it with every cup, coffee does travel thousands of miles before getting to us. I felt like this would be a great way to celebrate that coffee journey.
The vintage tags looked simple enough to not intimidate me. I also liked the idea of tying them to the bag, which seemed a faster way for us to start than to figure out labels. So I downloaded Sketch (Suyog had heard about it from his designer co-workers) & got going.