The process of applying heat to green coffee beans to transform it’s chemical & physical properties,  resulting in roasted coffee beans that can be brewed.


Our Fruity Profile, which is a lighter roast, brings out the peach, raspberry and earl grey tea notes of this coffee.


Similar to Napa Valley or Burgundy for wine, the region where a coffee is grown can tell us a lot about the coffee.



The farm & mill where the coffee cherry is grown & processed.


METAD Agricultural Development PLC (METAD) was started when Mulumebet Emiru, the first female African pilot, was awarded lands by Ethiopia’s emperor following World War II. Today, the family business is a sizeable operation that has land in two distinct growing regions and is run by a family member who came back to Ethiopia after working as an executive for Fortune 500 companies.

Although a sizeable business, METAD remains a force for good in Ethiopia. The business sponsors a 700-child elementary school and college scholarships, has helped implement a cervical cancer screening program and lends over 5,000 local farmers state-of-the-art equipment.

METAD has a unique payment structure that helps farmers both manage their finances and get a fair price for their coffee. Farmers receive a partial payment upfront when METAD purchases their beans, which helps them pay their bills until their coffee sells. The farmers then receive the remaining payment after their coffee sells, with this payment being based on the selling price (and quality) of their coffee.


The method by which the green coffee bean is removed from the fruit & then dried & stored can affect the taste of the coffee.


This selection is fully washed, or wet processed. In wet processing, beans are only dried after all the fruit on the bean has been completely removed. (Letting the fruit ferment first makes removing it easy.) This processing method:

  • Is the most common method used for coffee
  • Generally creates clean flavors
  • Produces a consistent profile


Most wine drinkers know whether they prefer a Cabernet Sauvignon or a Merlot. Similarly, the Arabica coffee plant has several botanical varieties, each with unique taste characteristics.

Indigenous heirloom varieties