Your tasting observations, ratings and special messages to the farmer will be collated into a report and sent to the farmer, along with a few bags of roasted coffee. Here’s a chance to thank your coffee producers, and share your feedback directly with them!
For us, remembering the various hands that coffee travels through from fruit to cup has always been important. That’s what inspired our luggage tag-like labels and the producer stories that we send with each coffee.
When we visited a few coffee farms this year, one thing every farmer asked was, “What did you think of the coffee”? It made us realize that, while we, the roaster, do get to hear from you, the farmers themselves don’t!
And so, the Driftaway Farmer Feedback program was born – to connect you to the people that grow your coffee with so much love and dedication!
We started a pilot of this program (along with the help of our importers, Cafe Imports and Royal NY) with our July-August batch. Here are the initial reports shared with the farmers.